Monday, October 29, 2007

Free furniture for Red Sox fans

In Weighing the Odds in Sports Betting, Chapter 22: Sports Bets in Unusual Places, I wrote about the promotion that Jordan's Furniture ran in March/April 2007. Customers that bought furniture from Jordan's Furniture during the promotion were guaranteed to get their money back if the Red Sox won the World Series in 2007.

The true cost of the furniture was the price the customer paid less the value of the futures ticket. The Red Sox won the World Series last night and the futures ticket cashed, meaning customers got their money back.

Here's a recent article: Promotional rebate has thousands of Red Sox fans sitting pretty